Intentional designs.
Measurable impact.

Designer of 7 years and $60M+ impact shipping B2C app and web experiences. AI-fluent, focused on conversion and growth at Expedia Group and EY. Founding designer of Paper Tots.

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  • Conversion
  • Marketing
  • App
  • Web
  • AI Design

Expedia Group: Partnerships E-Commerce

Optimized and launched new end-to-end corporate partnership booking experiences for 200+ brands, driving $8.2M in annualized revenue.

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  • Monetization
  • Conversion
  • Email
  • Push
  • Design System

Expedia Group: Communications

Owned end-to-end in-app, push, and email communications strategy, generating $15.6M annual gross profit and a 2.78% lift in app downloads.

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  • 0-to-1
  • AI Design
  • Web
  • Design System
  • Product Strategy

Paper Tots

Web marketplace that translates kids' imagination into an illustrated storybook. Founding designer, researcher, and product leader with deep AI-integration across 4-people team.

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Outside of product design, I'm a portrait photographer. View gallery snippet.